The power of radio
Check this out. Two radio sales houses who want to show that radio has everything to sell stuff. Shapa shows that radio helps you imagine the whole story.
Work by LG&F from Belgium and BRR Saatchi & Saatchi Tel Aviv.
Francis Lippens // This site is my online archive, my collection of nice campaigns, my own playbook on the web.
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I've always been a great fan of Absolut Vodka. Not only the drink, but also their advertising history. One would think this poster is only made on 1 copy to win prizes but think again... It's no scam but an artwork by Simon Schubert and depicts a bottle on paper, made only with light and shadow and creates a pure picture thanks to a great folding technique.
Schubert illustrates the theme of "purity" in dazzling fashion for Absolut and TBWA\Being with this Paris bus-shelter ad. The work uses one sheet of paper and shows the vodka brand's limited-edition multi-sided bottle reflected from every angle.
Via Adweek.
Procter & Gamble understood that the future of advertising and communication is in customer experience. After the great Febreze Breathe Happy campaign, P&G Nordics is now running “Ariel Fashion Shoot”, an interactive campaign centred on a specially built glass popup installation in Stockholm Central Station, Sweden.
For one week, 29 August to 3 September, passers-by could watch as clothes were hung on a washing line, only to be soiled by ketchup, drinking chocolate and lingonberry jam. Visitors to Ariel Sweden’s Facebook page (or Denmark, Norway or Finland equivalents) could win clothes by controlling a specially programmed industrial robot cannon. With designer garments as your targets, your challenge is to hit them as they swish in front of the robot at Stockholm Central Station. It´s easy: aim, stain and win. The stained garment will be sent in the post after being washed on-site with regular Ariel Actilift.
To promote their utility range Opel Belgium and McCannLowe came up with the Movano Filemover. The concept is quite simple but brilliant and really appropriate for the product. You can upload your load and the banner transports it to your destination, exactly as the Movano would do.
Ok, this technology isn't new (remember WeTransfer or Yousendit) but the parallel with the Movano is really clever. Some thoughts however... Is the real target group a lot on the internet? And why didn't they come up with a nicer design?
